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It must be because you are force to get it. Last i use it there were still no improvement just patchs to block iphone and more ads in it. Image I have a 16gig iphone and 12 gig free space in it, it took itunes 9 one hour and half to add 3 songs most of the time its was "backuping" my iphone. I got to a friend house the other day he wanted to share a few picture and a movie, well my 12 gig empty space iphone could not get it simply because Apple decide not to allow people to add stuff ouside itune or use the iphone as hard disk. I had to carry back a USB key to get the pictures and the movie. Apple want to force people to do what is good for him. Well this is my last apple product, never again.